We are looking for a creative and proactive Social Media Support professional to manage and grow the online presence of a real estate team. This role is responsible for content planning, execution, short-form video editing, and guiding what content should be filmed to increase visibility, engagement, and lead generation. The position starts part-time with the potential to expand as the business grows.
Responsibilities:
• Manage daily activity across Instagram, TikTok, and additional platforms as needed.
• Develop content ideas and build social media strategies to increase engagement and
audience growth.
• Create and manage a content calendar.
• Guide the team on what content should be filmed or created.
• Edit and publish videos, Reels, posts, captions, and hashtags.
• Monitor comments, messages, and overall engagement.
• Track performance metrics and recommend improvements.
• Stay updated on social media trends, especially in real estate and local markets.
• Collaborate on highlighting listings, closings, client stories, and lifestyle content.
• Support email marketing initiatives and personal branding for team leaders.
• Post consistently at optimal times and grow the audience organically.
• Capture walkthroughs, neighborhood features, and lifestyle footage.
Qualifications:
Required:
• Professional experience managing Instagram and TikTok accounts.
• 2+ years managing social media for a brand (luxury or real estate preferred).
• Strong understanding of short-form content (Reels, TikTok).
• Experience developing social media strategies and content calendars.
• Strong English communication skills.
• Ability to bring creative ideas and guide content direction.
• Strong understanding of Reels and TikTok trends.
• Copywriting skills.
• Skilled in video editing (CapCut, InShot, Adobe Premiere, etc.).
• Graphic design experience (Canva or Adobe Suite).
Skills:
social media management, Instagram, TikTok, content strategy, content calendar, short-form video editing, CapCut, InShot, Adobe Premiere, Canva, Adobe Suite, copywriting, engagement growth, audience development, Reels, TikTok trends, real estate marketing, creative direction, email marketing support, analytics, trend analysis, luxury branding, lifestyle content capture.
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